José Nilson Crispim Junior
Chairman of the Board of Directors ANFACER
Over the course of its 30-year history, ANFACER has contributed decisively to the affirmation of the Brazilian ceramic tile industry as one of the world's leading players in the segment. Several factors contributed to the current moment of our industry, it is worth mentioning:
1. Strategic positioning of internationalization of the Brazilian productive segment, understood as the incorporation of values of competences and competitiveness globally practiced;
2. To assume a close commitment to technical compliance and combat unfair competition, a fact that is reflected in all actions aimed at improving sectoral standardization processes; stimulation of product certification and processes, as well as active participation in international technical committees;
3. Strengthening the origin brand of the Brazilian ceramics, through initiatives that add value to the final product; development of a design with national identity; commercial promotion and presence in important events related to the sector;
4. Appreciation of knowledge as a differential, promoting its wide diffusion in the ceramic tile sector with the intensive use of technological resources of information and data bases management. It is also worth mentioning two factors that are fundamental to the development of sectoral strategies: the partnership built with APEX-BRASIL, an important supporter of the internationalization initiatives of our industry and EXPO REVESTIR, the main instrument for promotion and expansion of the market sector as well as one of the most important events in the world ceramic segment.